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13 Principles To Save The Future Of Tourism

October 2nd, 2020 by Roberta Bianchi

13 Principles To Save The Future Of Tourism

What will the future of tourism and travels look like? That’s a question everyone has been asking pretty much since mid-March of this year. And here we are in October, after such a tumultuous year, and people are still asking, predicting and speculating what travel will look like in a post COVID world. Rather than speculate, we’d like to help shape it so that post-COVID tourism is better for everyone involved.

At Prontopia we started 2020 filled with hope and excitement, and despite all the massive challenges, we are still hoping to end the year with the same spirit. Maybe a little more battered and bruised, but with deeper empathy and an even stronger commitment to changing the face of tourism forever. When you are able to travel, book a Prontopia local assistant to help you make that connection.

In the meantime, we’re excited to announce that we’ve signed an agreement to support the 13 Guiding Principles put forth by the newly formed Future of Tourism Coalition. These transformative principles outline a bold vision for the future of tourism - one that retains the integrity of destinations, promotes inclusivity and equality, maximizes positive impacts for communities and environments, and fosters collaborative change. As a signatory, we commit to align our recovery strategies with these principles and build a better future for all. 

The Future of Tourism Coalition

13 Principles To Save The Future Of Tourism 0

The Future of Tourism Coalition is made up of six non-governmental organizations that have come together for the first time and stand united in their appeal for change. These organizations are: the Center for Responsible Travel (CREST), Destination Stewardship Center, Green Destinations, Sustainable Travel International, Tourism Cares, and the Travel Foundation, with the guidance of the Global Sustainable Tourism Council (GSTC)

Decades of unfettered growth in travel have put our world’s treasured places at risk –environmentally, culturally, socially, and financially. Despite earnest attempts to counteract the trend by many responsible parties, widespread degradation has persisted. While the members of the Coalition have always seen the need for a fundamental shift in how tourism works, COVID-19 has added urgency to this matter and further highlighted both tourism’s positive and negative impacts on destinations around the world. Tourism now faces a challenge and a choice in how to recover, and an unprecedented opportunity to unite around a new vision and chart a better course into the future

The Coalition has collaboratively developed and launched a set of Guiding Principles that outline a bold vision for tourism's path forward. The 13 principles provide a clear moral and business imperative for building a healthier tourism industry while protecting the places and people on which it depends. 

We’ve always had a vision for changing the face of travel, one personal connection at a time. When people connect with people in the local community and understand how to support local businesses, they have a better trip and have the opportunity to leave that destination a little bit better too. 

Join us in supporting these principles in whatever way you can- learn more at

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©Photo Credits: The Future of Tourism Coalition

Roberta Bianchi

Roman living in Venice. Plant lover, avid reader and seasonal yogi

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